It's Kindy is a cute and colorful brand who inspired an happy and optimistic lifestyle ☺︎

Cindy aka Kindy is a Belgian illustrator who loves working with pastel colors to create joyful designs inspired by her childhood memories. 

Sticker's addict since she was little, she always dreamed of creating and selling her own. In February 2021, she opened her first Etsy shop, "shopbykindy,", mostly with stickers and prints, which she kept open for a year. She also started a Patreon the same year and has been creating many stickers and illustrations since then.

In October 2023, she launched her own website, "It's Kindy," and introduced new products such as magnets, keychains, tote bags, and more. Her Etsy shop is now a print on demand shop with clothes and accessories. She has transitioned into being an artist and content creator on social media and hopes to further expand the It's Kindy brand in the future. ☺︎